1-Hour Consultation

We need guidance in deciding how, when, and in what order to ramp up our marketing and PR and defining workable projects that Taproot Plus volunteers could help execute.

The Sustainable Gardening Institute https://www.sustainablegardeninginstitute.org/ is an all-volunteer organization. Our core program, the Sustainable Gardening Library https://sgi-gardenlibrary.maps.arcgis.com/home/index.html, has reached critical mass and we want to start promoting it in a big way. The Library's content is supplied by experts at approximately 100 collaborating organizations: Public Gardens, Universities, and Government Agencies. We'd like to figure out a way to build a community around these collaborators, so that we stay connected to them and begin to connect them to one another.

We'd also like to start reaching our other target audiences. Two of our board members have experience in traditional marketing (collateral and direct mail) and PR and we have well-defined, targeted audiences, lots of pieces that can be re-purposed, an online media kit, a FB page with 600+ followers, and we regularly post to a number of garden-related FB groups. We have TW and Instagram accounts, as well as a Google AdGrant, but don't currently use them.

We expect to have a full-time college (volunteer) intern for about 2.5 months over the summer and would like to make the best use of his time with us.