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Marketing Strategy

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Marketing Strategy

Published Date

Posted

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Education

1-Hour Consultation

Remote

ENGin

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Our nonprofit needs to recruit 4,000 adult volunteers annually. We run a virtual program that pairs volunteers with Ukrainians for online conversation practice - think penpals but via Zoom. Anyone who speaks English is eligible - no special skills or experience is required, volunteers can live anywhere, and the commitment is 1 hour/week for 3 months.

With the nationwide downturn in volunteering as well as plummeting interest in Ukraine, our recruitment strategies are no longer working. We need help developing a new strategy.

ENGin

Location

National virtual organization, National virtual organization

Website

http://www.enginprogram.org

Member Since

Sep 2020

Completed Taproot Plus Partnerships

Organization Mission

ENGin is a global nonprofit advancing social and economic development in Ukraine by building a critical mass of globally connected, English-fluent citizens. Our innovative online program has connected over 55,000 Ukrainians and volunteers around the world for weekly English conversation and mentorship. Designed to be scalable and replicable, our approach offers a powerful blueprint for emerging democracies to accelerate growth through low-cost investments in human potential.

Program Focus Areas

Adult Education

Child & Teenage Education

Employment & Job Training

Immigrants & Refugees

International Relations

Youth Development

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