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Backcountry Medical Guides
Bellingham, Washington
Marketing Strategy

Posted
Member since 2024-02-05

Session Overview

We are a small nonprofit looking to maximize our use of Google Ads. We have a Google Ads Grant and have set up some campaigns, so we would like some feedback on their effectiveness and how we can improve them.

Nonprofit Overview

Our mission is to empower everyone to adventure well.
From the backyard to the backcountry, we believe in the joy of exploration. The freedom to adventure well lies in preparation and remote self-sufficiency, helping to save lives and mitigate injuries when unforeseen circumstances arise.
We’re here to offer the best and most comprehensive set of skills, tools, and resources available for responding to medical and rescue emergencies in the most challenging environments.
Our commitment extends beyond traditional guiding services; from basic outdoor skills to advanced medical preparedness, we strive to educate and inspire a diverse community of adventurers.
At BMG, we're more than just guides—we're your partners in adventure and resilience.

Skills

Social media strategy
Google ad words
Google analytics
Marketing strategy