Pro Bono as a People Strategy

This resource was developed with support from Prudential Financial, Inc.

Taproot has long made the case that a strong corporate pro bono program is a triple win—nonprofits receive the support they need, companies build deeper relationships with their communities, and employees have the opportunity to apply their skills in new and meaningful ways. While a good deal of evidence supports pro bono as a powerful social impact strategy, practitioners often struggle to articulate the business case for pro bono.

Through Taproot’s work developing pro bono programs across the corporate sector, we’ve learned that pro bono can help companies meet key HR objectives like attracting, retaining, and developing their employees. In this new resource, we explore how pro bono practitioners can align their pro bono efforts with their company’s HR strategy to create shared value across the company.

In this resource you’ll find:

• Four key areas where pro bono can support HR outcomes and align with your team.
• Industry data to make the business case for pro bono as a key HR strategy.
• Company profiles from Adobe, GSK, Prudential Financial, and Deloitte highlighting this work in action.