Media Kit Development

Center for Council is seeking a skilled public relations professional to create a media kit for our organization. Recently, our organization has been featured in a number of publications and podcasts within the wellness and law enforcement spaces, and published a book. We would like to capture these media successes and leverage them to gain introductions to more mainstream media sources such as the LA Times, NY Times and podcasts with hosts such as Dax Shepard, Rich Roll, Tim Ferriss, Joe Rogan, and Dan Harris. Our primary objective is to create a professional media kit that represents our organization’s mission and great capacity for impactful storytelling. Additionally, we would be appreciative of professionals who are willing to make connections to any of the above media sources or additional sources for which there is alignment. This will be a 6 to 9 week project to be completed over the spring months. Some media has already been published and additional articles and podcasts will be released in coming months.

Over the past year Center for Council has shifted our messaging from the mechanics of our council-based programming to the impact of our work with a simple phrase: Beyond Us & Them. We work with law enforcement, incarcerated individuals, healthcare professionals, educators and community leaders — all of whom have been dramatically impacted by the pandemic and racial justice movement of the last year. We have witnessed firsthand the transformative impact of this work and its ability to bridge the divide between seemingly divergent groups, shifting the focus from our differences to our similarities, celebrating our common ground and shared humanity. Now more than ever our communities are in need of healing and the story of our work has never been more potent. Center for Council has already put many pieces together to establish a foundation for success. An effective media kit supported by a public relations professional will help us elevate our messaging and broaden our reach to a wider audience.

Center for Council already has a number of publications to feature in the media kit. We also have several connections to media outlets, we have just been waiting for the right moment and story to pitch. Our staff is fully committed to this project and available to participate. Our Development Specialist is tasked with writing grant proposals, articles and other outreach and is available to support the project. Our Executive Director provides the vision and many connections within the nonprofit sector and media. Once the media kit is complete, we plan to follow up with our media connections as well as outreach to new sources we have targeted as a good fit for our story. We are also open to and appreciative of strategic recommendations from the volunteer(s).