Google Ads Optimization

Help us maximize our Google Ad Grant so we can improve our global reach and connect people affected by autoimmune arthritis and autoinflammatory arthritis diseases (i.e., rheumatoid arthritis, lupus, all versions of juvenile arthritis, psoriatic arthritis, etc.) with our patient-developed programs and resources. We have a couple of staff members who have some experience with SEO, but we aren't really sure how to create a plan for implementation & successful use of the monthly allotment.

-Development of a Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

AiArthritis is the only nonprofit in the world that is led by people affected by the diseases, narrows down the focus of 100+ autoimmune/autoinflammatory diseases to only those with an inflammatory arthritic component, & is focused on designing resources & programs ideated by patients for patients. But too many people do not know we exist. 2023 is our year to expand our reach, in part, by increasing our advertising, so our nonprofit and our services are better known. 450 million people worldwide, or 1 in 10 people - everyday people - your mom, child, neighbor - live with our diseases. Help us help them. If you have experience setting up and maximizing Google Ads and search engine marketing, please consider volunteering for this project!

To prepare, we have applied for a Google Ad Grant award (and have no reason to believe we will not be approved). Our staff can add this to our website and is willing to do anything else required to help you step in. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose and you can meet our staff who can work with you to assist with any needs. We are hoping to complete this project by May 1st, because we are hosting a global awareness event May 19th-May 20th, but your services will benefit our work daily - as currently few people know we exist! Once trained, our staff will take what was learned and work hard to ensure patients and their loved ones worldwide know about the amazing things we do, the resources we have for them, and ways they could get more involved to improve their disease journey and the lives of others like them. We have attached a photo of just one of our patient-inspired projects that will improve diagnosis and the therapeutic journey for juvenile patients and their families.