Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!

This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide
-The value of a consistent brand and voice

We are a small organization with a massive mission to end female genital mutilation/cutting in the United States. However, because of the global nature of our cause, the impact of our work spans globally. We regularly partner with global entities and organizations and have members from all over the world. Therefore, our branding is so important, and the impact of this project will be massive!

We already have a basis for a style guide, including a color palette and graphics that we consistently use. However, we are looking at further developing the style guide with consistent fonts, guidelines, etc., and are open to feedback on what we already have in place. We'll share our branding goals and our target audiences. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs or other branding style guides that you have created.