Develop an Organizational Marketing Strategy

We need a comprehensive marketing and PR strategy in order to reach as many teens as possible and to introduce them to our brand.

We would like a professional to help us with branding consistency, messaging, and a marketing plan that helps us promote our app, opportunities, and events. We need someone to look at what we are doing and make further recommendations as to how we can gain traction among our base. We would welcome the professional to talk with the founders and our intern team to understand our mission and the work we have done so far. We envision the project to take 6-9 weeks. Once it's complete we have the resources to implement the proposed strategy.

We have worked so hard since the beginning to get the product market fit right- working alongside over 200 young people. However, we need someone with experience in branding and scaling to best figure out how to market without a ton of capital. We have also been hugely successful in our policy work - co-authoring federal policy that passed in the Senate in July. We need help figuring out how to best market that fact. See an overview of our work here: https://docsend.com/view/ygherdamnpugxkdr

We have launched the Promly app with a new version coming out that is very exciting. We have 35,000 emails for school admin but need help figuring out how exactly to market to them, influencers, micro-influencers, etc. We have a small budget for marketing but as we grow, we will be able to attract more capital to hire a marketing manager.