Brand Style Guide and Logo Development

Hello! We are looking for an experienced designer to develop our updated logo and accompanying style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital.

We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!

This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Formatting examples
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

This project is a priority because our current logo and branding is uncoordinated, not compelling to donors and the families we help, and is ultimately detracting from our ability to deliver on our charitable goal of supporting children with cancer. Successful implementation of this project would improve our outreach and engagement, allowing us to provide more assistance. This is a good investment of your volunteer time because we are a very low overhead non profit with committed volunteers who have never been unable to meet a request for assistance from a family since our inception in 2008. Your support here will have a direct impact on the life of a child with cancer.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of issues with our current logo and brand. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.

Upon completion, we will implement this logo and style guide by updating our website, digital, and print media. This is a complete refresh!