Copywriting For Mailchimp E-Newsletter

Why are e-newsletters so boring? If you believe you can do better, and want to help fight climate change and protect human rights, this is the position for you.

Advance ESG is a non-profit membership organization addressing climate change and protecting human rights by making corporations more environmentally and socially responsible. Advance ESG educates, inspires, and empowers our membership with innovative campaigns that increase awareness, mobilize stakeholders, and drive thoughtful dialogue around sustainable and inclusive economic and social policies. Our impact is directly related to the size and engagement of our membership, and we need to seriously upgrade our membership communications.

Our goal is a weekly e-newsletter that provides value to our members. This includes brief and easy to read summaries of our original blog posts as well as interesting, perhaps a bit offbeat, news stories. Besides being visually appealing, it should also be entertaining, since there are innumerable other sites with e-newsletters competing for attention. As editor you'd have total creative control of the e-newsletter (including changing the design if you wish) while working with both our CEO, our marketing director and other dedicated Taprootplus volunteers who will help you select 3-4 appropriate articles per issue.

Advance ESG believes that the impact of businesses' strategic policies on the environment and society are as important as increasing corporate share value and generating profit. Our mission is to create a sustainable and inclusive world through pattern-breaking changes in corporate strategic priorities. Our vision is an ethical and sustainable world in which safeguarding the environment and protecting the rights of everyone is fundamental in corporate decision-making. Membership engagement is a critical component of our advocacy on behalf of the climate and society.

To get things rolling we’ve created a style guide, revamped the e-newsletter design and initiated a subscriber re-engagement campaign. You will be provided admin access to our Mailchimp account and with any other tools required to evaluate and manage the newsletter.