Guidance on INITY’s Messaging to Attract and Convert High-Value Coaching Clients

I’m the founder of INITY, a premium online coaching brand that helps professionals, creatives, and neurodivergent individuals manage stress, master their mindset, and reclaim peace through breathwork, mindfulness, and transformational coaching.

The brand has been recently restructured and rebranded, and I’m now focused on crafting messaging that connects deeply and clearly with my target audience — high-achieving individuals who are overwhelmed, stuck, or disconnected.

I’m seeking guidance on how to:
• Refine INITY’s core brand message and positioning
• Clarify how to communicate the transformation we offer (not just features)
• Write or polish copy for key assets (website headlines, social media bios, elevator pitch)
• Align my language with the premium coaching market I’m serving
• Explore storytelling techniques that highlight my journey, values, and credibility

This is a critical next step for attracting aligned clients, building trust, and converting interest into sales. I’d love to work with a volunteer who has branding, marketing, or coaching industry experience and can help me sharpen how I present INITY to the world.